Our Projects
Our Projects
Our Projects
Pie-in-the-sky ideas. Feet-on-the-ground technology. iRLabs is Sears's in-house source for the products and projects to engage our best customers and members. It's where creativity meets knowledge, and it's changing the way our customers shop.


Shop Your way Rewards℠

Sears and Kmart Help Members Embrace Their Mobile Lifestyle

December 7, 2015 by Leena Munjal
Whether at home or on the go, our members and customers use their phones to browse and research products, hunt for deals and make purchases. With this uptick in mobile usage, we recently updated our Sears and Kmart mobile apps. In the developmental stages of our mobile apps, we reached out to our member to understand what features would be important to them. Based off the information we received, we re-designed our mobile app experience. Our main focus was ensuring our apps provided our members and customers with features that made shopping with us more convenient and easy. I’d like to share some of the exciting new features we’ve introduced: Bluelight SpecialsBluelight Specials: In addition to re-launching Bluelight Specials in-store, we also have daily Bluelight Specials on Kmart.com and the Kmart mobile app. By downloading the Kmart mobile app and enabling notifications, you’ll be alerted immediately when a new Bluelight Special goes live. You can quickly purchase the special directly in the app. But you have to hurry, because these deals are so hot they don’t last too long! Mobile LayawayMobile Layaway: Layaway is important to our members year-round at Kmart and Sears. Make sure to check out the new “Layaway & Go” feature in both of the apps as we’ve made it even easier to put items on layaway. In the app, click on items you want from the comfort of your home or scan items while your in-store to start your layaway. Then make your down payment and all future payments directly through the app. Free Shipping from StoreFree Shipping from Store: Have you ever been shopping at one of our stores and can’t find the exact item or size you need? Look no further. You now have the option of finding an associate and ordering the item at a store kiosk or logging on to one of our apps, selecting the item and getting it shipped to you – free! In-Vehicle PickupIn-Vehicle Pickup: When you purchase an item online or on your mobile device we know you want to be able to pick it up fast and conveniently. Now, at every Sears store you can pick up your online orders without leaving your car. All you have to do is park your car in a reserved spot at our merchandise pickup area, open the Sears app, select “In-Vehicle Pickup” and the app will inform an associate you are at the store. We will deliver your purchases to your vehicle within 5 minutes or less — guaranteed — or you’ll receive a $5 coupon. Our members win either way. Mobile CouponsMobile Coupons: Who doesn’t like coupons and more savings? Sears and Kmart have not only made it easy to find deals and coupons within each of the apps through the “Coupon Center,” but they have also made it easy to apply those coupons. No more printing coupons or digging into your wallets to find the paper copy. Simply load the coupons you want to your Shop Your Way account with a tap of a button and they will automatically apply at checkout – no matter where you shop – through the app, online or in-store. Local AdsLocal Ads: Want to know what great deals your local store is offering? Simply open the Sears or Kmart app and check out your digital local ad to see what’s on sale. Do you like something you see in your local ad? Buy the item in-store or save yourself a trip to the store by buying it through the app with just a few clicks and have it delivered right to your home. I hope you are as excited about these apps as we are. For a limited time, as a special reward for Shop Your Way members who refresh the Sears and Kmart apps or for new members who download them, we are offering free points on your next purchase. For more details, download the Sears and Kmart apps directly from the Apple App Store or the Google Play store. We read and welcome your feedback…it’s one of the ways we ensure we anticipate and deliver shopping experiences that seamlessly fit into our members’ connected lifestyles. Leena Munjal is SVP, Customer Experience and Integrated Retail at Sears Holdings Corporation.

News & Events

Shop Your way Rewards℠

Connected Solutions Opens in San Bruno, California

About Us

Shop Your way Rewards℠

From ideation to design and development, from deployment to testing, iRLabs is an innovative team with its skilled hands on every step of the creation.

Meet The Team

Shop Your way Rewards℠

These are the folks who make it happen.

From product ideation, to design and copy, to development, everyone at iRLabs has a specialty. But a great idea can come from anywhere. No silos allowed!

Meet Our Team medium shadow
If you're invigorated at the prospect of a fast-paced, creative environment, we're interested in meeting you.
iRLabs is always looking for qualified candidates!

Think you have what it takes to be part of the team?

Skills We Always Need:
  • Technical know-how
  • Customer-focused instincts
  • Desire to learn, improve and learn again
  • Drive to contribute to a team
  • Commitment to the business and the customer

Currently, there are no internships available in the lab; we'll post as soon as the opportunity arises!

Ready to browse current job openings and learn more about working at Sears?

If you like how this sounds, we'd love to talk to you!

Contact Us

Shop Your way Rewards℠

    Hoffman Estates location

  • : + 847.286.2500
  • : 3333 Beverly Road, Hoffman Estates, IL 60179

    Chicago location

  • : + 312.373.6000
  • : 1 North Dearborn Street, Chicago, IL 60602
large shadow